We had to first made a logo out of the letters IOWA and a catch phrase to go along with it. i first started with the left and then moved my way to the right ending with Iowa Nice with a simple logo so that everyone can easily recognize it.

We then had to make posters with our slogan and the letters IOWA and I really wanted to do something with fields that connect people back to the root of Iowa. So I went out and took pictures to showcase what Iowa is all about.

After that we had to make billboards. I wanted a rustic retro feeling to the billboards with easy to read words that would stand out and can be easily seen from miles away.

We ended the campaign with an inflight ad and I wanted a 60s feel to them and so I chose to have funky fonts and bright colors and fun words that would invite the reader into the magazine.